A conversion page that guides patients from research to a clinical assessment
A lead capture page for an Invisalign partner practice: the treatment explained in the order of patient questions, with the assessment request at hand.
- Questions answered before contact
- Assessment booked in a few taps
- A page with no distractions
The challenge
The treatment is known by its brand, but whoever decides to book needs to know how it works in practice, how long it takes and what changes compared to conventional braces. The practice's corporate website did not answer that, and the ad had no page of its own to send the patient to.
The solution
A single lead capture page: the treatment explained in the order of the patient's questions, visual proof of the result and the assessment request following the reader, with no menu to get lost in. Whoever arrives from the ad finds answers and a call to action in the same place.
What was delivered
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Explanation in the order of the questions
How it works, how long it takes and what changes compared to fixed braces, in that order.
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Before and after
Visual proof of the treatment close to the call for the assessment.
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Assessment request
A short form that follows the reader and reaches the practice with the right data.
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Shortcut to WhatsApp
For those who prefer to talk before filling anything in.
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No menu, no exits
One page, one goal: nothing takes the patient off the path to the assessment.
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Measured conversion
Each request attributed to its source campaign, so the practice knows which ad brings patients.
How it was built
- Layout Figma
- A page designed from the questions patients ask at their first appointment.
- Website WordPress
- Fast publishing and texts the practice updates without depending on a developer.
