An immersive landing page for the pre-sale of coastal homes
A single launch page: the place, the site plan, the location, the amenities and the terms in one read, ending in the interest form.
- Live within the launch window
- Every objection answered on the page
- The form one tap from everything
The challenge
A launch has a short window: the page has to be ready from day one, explain the whole development and capture interest while the campaign is running. There is no time for visitors to look for information across several pages, nor for the broker to answer the same questions one by one.
The solution
A single landing page, in the order of the decision: the image of the place, the site plan seen from above, the location on the map, the leisure amenities and the terms. Each block answers an objection, and the form is one step away from any point on the page.
What was delivered
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The place first
The river and the sunset at the opening: a beach development sells on the promise of the place.
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Aerial site plan
The size of the lots and their relationship with the water, seen from above.
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Location
A map and access routes for those who do not know the area yet.
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Leisure amenities
The common areas shown in images, before the terms.
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The form always at hand
The contact request one tap away from any block on the page.
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Leads with their source
Each lead arrives with its source campaign, so sales knows which ad brings leads.
How it was built
- Layout Figma
- The page designed in the order a broker would guide a visit.
- Website WordPress
- Fast publishing, to keep up with the launch calendar.
Details
A beach development sells on the promise of the place, and that promise needs to be shown, not described.
The page opens with the river and the sunset, moves down to the aerial site plan of the development (where you can understand the size of the lots and their relationship with the water), places the visitor on the map and only then talks about amenities and terms. It is the sequence a broker would follow on a visit.
