A corporate portal bringing together consulting services and software solutions
A corporate website that organizes consulting, management systems, projects and education behind separate doors, with system access always at hand.
- Each audience with its own entry point
- The system one click away on every page
- Three systems explained without jargon
The challenge
The company serves distinct segments, has units in several Brazilian states and sells its own management systems. All of this competed for the same space on the home page: people looking for consulting got lost among software screens, and existing users could not find the login.
The solution
A single path with separate doors: visitors identify themselves right at the top, the management solutions appear as their own areas, the projects and the education area get their own pages and system access is always at hand, in the header of every page.
What was delivered
-
Entry by audience
Newcomers go to the solutions; existing clients go straight to the system.
-
Management systems
Legal requirements (GRL), monitoring (GDM) and occupational health and safety (GSST), each with its own presentation.
-
System access
A fixed button in the header, on every page.
-
We call you
Visitors leave their phone number and get a call back from the team, without waiting in a queue.
-
Projects and units
Projects served and units across the country, as proof of reach.
-
Education
A dedicated area for the company's courses and content.
How it was built
- Website WordPress
- Corporate pages the Oskem team updates without depending on a developer.
Details
An engineering company that is also a software company has a classic communication problem: the website needs to serve people looking for consulting and people who already use the system, without one getting in the way of the other.
The solution was to separate the paths without separating the brand. Newcomers find the solutions and the projects; existing clients find system access in the same place, on every page.
