A conversion-focused landing page for a psychology practice
A WordPress landing page built from a layout approved by the client, with advanced integration of conversion metrics.
- Focus on private appointments
- Google Analytics integration
- Visual metrics with MS Clarity
The challenge
The client needed to turn her approved layout into a fast, functional page, making sure visitor behavior tracking was fully configured to optimize her marketing campaigns.
The solution
We built the landing page in WordPress with full fidelity to the layout provided. We set up the entire data tracking infrastructure through Google Analytics and installed Microsoft Clarity for heatmap analysis, giving full visibility into the conversion funnel.
What was delivered
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Fidelity to the layout
Technical development that respects every detail of the design approved by the client.
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Behavior analysis
Microsoft Clarity integrated to record sessions and analyze the points of greatest interaction on the page.
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Conversion metrics
Google Analytics events configured to measure clicks on the contact buttons.
How it was built
- CMS WordPress
- A robust and flexible platform for building the landing page.
Details
The project for psychologist Carol Moindini focused on fast, precise development. The client already had an approved layout and needed a technical partner to turn the interface into code and put the page online.
Our team built the complete landing page in WordPress, ensuring performance and a seamless fit on mobile devices. The key differentiator of the delivery was the data structure: in addition to Google Analytics to measure traffic and conversion actions, we configured Microsoft Clarity. This lets the client follow real user behavior, view heatmaps and make decisions based on concrete data about the page’s performance.
