A complete portal redesign aimed at maximizing lead conversion rates
A new modern, intuitive layout to transform the browsing experience and boost Zest House's customer acquisition.
- Clean information architecture
- Conversion-focused design
The challenge
Zest House had a portal with confusing navigation and an outdated design, which created friction for users and directly affected the retention and conversion of new customers.
The solution
We completely redesigned the website's layout and information architecture. We adopted a more modern and direct look, reducing friction and naturally guiding users toward conversion.
What was delivered
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New interface
An interface designed to draw attention to the key contact points.
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Frictionless journey
Fast navigation focused on visitors' primary needs.
Details
With the goal of modernizing the brand’s digital presence, we worked on the new layout of the Zest House portal. The previous version fell short on user retention, so our focus was to design an interface built entirely for performance and clarity.
By optimizing navigation flows and restructuring the content blocks, we created a much simpler and more appealing path for visitors to discover the solutions on offer and smoothly become qualified leads.
