E-commerce and visual identity built from scratch for fast conversion
Visual identity, social media content and the online store for Life Extension supplements in Brazil, with payment, shipping and support connected to the store.
- From logo to first sale
- Shop by health goal
- Orders, stock and support connected
The challenge
The brand needed to exist before the store. There was a product, Life Extension supplements imported from the United States, but there was no logo, no identity and no visual standard to support communication. Without that, the e-commerce would be just another supplement storefront competing for attention with all the others.
The solution
The project started from the beginning: creating the logo and visual identity, a content standard for social media, the e-commerce layout and building the store, with payment, shipping and support integrated. Products were organized by health goal, which is how customers search, rather than by formula.
What was delivered
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Visual identity
Logo, palette, typography and a design standard the team repeats on its own.
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Social media content
Post and campaign templates in the same design as the store.
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Shop by goal
Longevity, hormonal health, brain and focus, women's health and men's health, plus new arrivals and best sellers.
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Complete checkout
Card payments in installments, bank slips and shipping across Brazil in the same flow.
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Order tracking
A customer account with purchase history and delivery tracking.
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Support and retention
WhatsApp for questions and a newsletter for offers and launches.
Access profiles
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Customer
Finds the supplement by goal, buys, pays in installments and tracks the delivery.
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Store team
Takes care of products, stock, orders, campaigns and support.
Integrations
- Card and bank slip
- Shipping and tracking
- Newsletter
How it was built
- Brand and content Figma and Photoshop
- Identity, store layout and social media pieces in the same visual system.
- Store Shopify
- Catalog, checkout, payments and orders on a platform the team runs on its own.
Details
LifeProductsBR arrived with a product and no brand. The work started with the identity and only then moved to the store, because a store without a brand competes on price alone.
The e-commerce was born from that same design, with the operational tools connected to the store so that stock, orders and support did not become three separate spreadsheets. The digital channel came to support the brand’s growth, not just keep up with it.
