Sustainable e-commerce structured to serve both consumers and businesses
LESS's layout and e-commerce: products organized by setting, a usage calculator for businesses and sustainability as a reason to buy.
- Shop by setting: from home to clinic
- A calculator that estimates usage
- Sustainability that justifies the price
The challenge
Sustainable cleaning products cost more than conventional ones and need to justify that on the page itself. At the same time, LESS sells to people cleaning their homes and to offices, clinics and restaurants, which buy in volume and need to know how much they will use before placing an order. A catalog organized only by product type served neither.
The solution
Layout and e-commerce designed together. The store organizes products by setting of use (home, bathroom, office, practices and clinics, restaurants and cafés) and by category, the usage calculator helps businesses size their purchase, and the brand's proposition, with its B Corp certification, appears where it supports the decision, without turning the store into a manifesto.
What was delivered
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Shop by setting
Home, bathroom, general cleaning, office, practices and clinics, restaurants and cafés, each with its own selection.
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Catalog by category
Paper and disposables, hand hygiene, dispensers, chemicals, mops, cloths, bins and accessories.
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Usage calculator
The customer enters the type of business and gets an estimate of what they will use, before building the order.
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Ready-made kits
Product combinations by use, shortening the purchase for those who do not want to build the order item by item.
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Certification in view
The B Corp badge and the brand's environmental proposition at the point where the customer compares prices.
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Account and favorites
Sign-up, order history and a favorites list for those who reorder every month.
Access profiles
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Customer
Browses by setting or category, calculates usage, saves favorites and reorders.
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Store team
Manages products, kits, prices, orders and the content of the Mundo LESS blog.
Integrations
- Online payment
- Shipping calculation
- Newsletter
How it was built
- Layout Figma
- Every page designed before the code, on desktop and mobile, with the store and the brand in the same visual system.
- Store Shopify
- Catalog, cart, checkout and payments on a stable platform that the team runs without depending on a developer.
Details
LESS sells hygiene and cleaning products with less environmental impact and less waste. The higher price is part of the product, and the store needed to be the place where that difference becomes clear.
The project brought layout and e-commerce together in a single effort. Browsing by setting brings the product closer to the buyer’s routine, the calculator removes the business customer’s doubt about how much to order and the Mundo LESS blog supports the brand with content on cleaning and sustainability.
