A complete restructuring of a credit platform for the Brazilian market
Kuna's website rebuilt for the Brazilian market: vehicle financing and vehicle-secured loans explained in local terms and ready for search.
- Credit explained the Brazilian way
- Separate journeys: customer and dealer
- A structure built to rank
The challenge
The website came from Mexico, written for another audience and another product standard. In Brazil it barely appeared in search, explained credit with the wrong vocabulary and mixed on the same page people who wanted to finance a car and people who wanted cash using their car as collateral, while partner dealers had no way in.
The solution
A rebuild of the website with the Brazilian operation at the center: one journey per product, a dedicated area for dealers, content rewritten for the local audience and a technical structure prepared for organic search. The website stopped being a translation and became the gateway to the operation in Brazil.
What was delivered
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One journey per product
Vehicle financing and car-secured loans with their own pages, arguments and calls to action.
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Dealer area
Partner dealerships with a separate entrance, without competing for space with the end customer.
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Requirements before the application
Vehicle conditions appear before the form, so fewer applications arrive that would not pass the analysis.
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Proof right at the top
Approved loans, approval rate and partner dealers above the fold.
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Local content
News and a blog in Brazilian Portuguese, answering the questions of people looking for credit in Brazil.
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Technical SEO
URLs, titles, metadata, structured data and performance designed for search from the structure up.
How it was built
- Website Next.js
- Server-rendered pages, fast on mobile and readable by Google from the first visit.
- Search Technical SEO
- Page hierarchy, metadata and structured data designed for credit searches in Brazil.
Details
The company was born in Mexico and brought its website along. It worked as a showcase, but not as a channel: people looking for vehicle financing in Brazil did not find it, and those who did found a product explained in a way that did not fit the local market.
The work was a rebuild, not a translation. The website structure was redesigned around what the Brazilian audience searches for, the content started speaking the language of the local market and the technical base was prepared for organic search, which is where most of the visibility for this kind of product comes from.
